A personal approach on a logo concept for the young lions, England’s U21 football team and a new bespoke numeric font. The new look is consistent with the England’s existing visuals and is following the same colour palette.

All the assets created have been applied on print and digital elements using the England U21 individual player images.

The logo is simple following a circular geometric grid system, using a positive and negative form (stripes) for the numbers 2 and 1. The colour palette is identical with the well-known English crest (3 lions) where the logo can also be used as a lockup.

I have also designed a new numeric font to follow the same U21 logo principles in 4 weights Regular, Bold, Regular Condensed and Bold Condensed. Font’s simplicity enhances its legibility in both print and web applications.